Month: March 2022

How Can Brands Understand Customer Needs

How Can Brands Understand Customer Needs

Businesses and brands need to be emotionally intelligent in order to understand what the customers want. While garnering enough information and putting in the data first followed by empathetic understanding, brands can excel in understanding the customer needs and improve the overall customer experience. Types of Customer Needs Broadly, customer needs can be classified into …

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Importance of Understanding Customer Needs

The Importance of Understanding Customer Needs

Understanding customer needs is one of the major factors deciding the future of any business. Successful businesses often invest both time and resources in gathering and analyzing valuable insights from the customer which help them understand what they are expecting. Customers’ tastes, preferences, what they need and what they don’t helps businesses not only innovate …

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AI meets Fashion

AI meets Fashion: A peek into the digital transformation seen in the industry today

As we enter the hyper-digital age, the adoption of AI can be seen sweeping many sectors today. AI-powered strategies can be seen in the working methodologies disrupting various departments of the fashion industry like design, management and production, sales and marketing, and delivery that fall in line to unveil the market trends that optimize the …

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