Surya Vamsi

How Can Brands Understand Customer Needs

Businesses and brands need to be emotionally intelligent in order to understand what the customers want. While garnering enough information and putting in the data first followed by empathetic understanding, brands can excel in understanding the customer needs and improve the overall customer experience. Types of Customer Needs Broadly, customer needs can be classified into …

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The Importance of Understanding Customer Needs

Understanding customer needs is one of the major factors deciding the future of any business. Successful businesses often invest both time and resources in gathering and analyzing valuable insights from the customer which help them understand what they are expecting. Customers’ tastes, preferences, what they need and what they don’t helps businesses not only innovate …

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Why should brands deliver Omnichannel Customer Experience?

What is an Omnichannel Customer Experience? Omnichannel customer experience is no new word. Its colloquial usage in meetings and discussions gave rise to a diluted interpretation of its meaning.  Omnichannel presence refers to a unified experience provided to the customer with the capability to interact with the business on multiple channels or platforms. As the …

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All about Kiosk Banking – Microbanch, Services, Advantages

What is Kiosk Banking? Kiosk is a small cubicle powered by AI technology to enable various functions and transactions depending on the point of deployment. In terms of banking, Kiosk facilitates various cash and cashless transactions without the need for customers to visit the actual bank. This sophisticates the customers’ banking experience, preventing the need …

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AR & VR Driving the Fashion Industry

“Great Brand experiences come from compelling content and seamlessly integrated tech“ – This phrase summarizes the entire market scenarios of the fashion industry. The companies and brands coupled with e-commerce are continually exploring the impeccable horizons of integrating new technologies at various customer points to not only augment the customer experience but also optimize the …

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