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Fostering Brand Engagement Through Virtual Reality: A Detailed Study

AR & VR / By

Introduction Brand engagement is essential for luring in new customers in the competitive digital market of today. This phrase describes the degree of emotional resemblance and interaction between a brand and its intended market. With the development of virtual reality technology, businesses now have a cutting-edge tool for brand engagement, to enthrall their audience, and …

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Here’s How Virtual Reality Reinvented The Automotive Industry

AR & VR, Automotive / By

The automotive industry continues to be a force of innovation on the global stage. In particular, its use of virtual reality. Companies such as the Ford Motor Company and Tesla are developing virtual reality training tools to enhance their technology and their staff’s skills. Audi improved the safety of their new car designs in the …

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AR & VR Driving the Fashion Industry

AR & VR, Fashion & Apparel / By

“Great Brand experiences come from compelling content and seamlessly integrated tech“ – This phrase summarizes the entire market scenarios of the fashion industry. The companies and brands coupled with e-commerce are continually exploring the impeccable horizons of integrating new technologies at various customer points to not only augment the customer experience but also optimize the …

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Top 7 Brands making the best use of AI Avatars

2 Comments / AI, AR & VR, Virtual Avatars / By

As we get into a new digital age, filled with technology innovations, brands have started deploying AI-powered Digital Humans to ensure engaging experiences with its customers. The key aspect here is to maintain the human element of business while interacting with these virtual assistants to give customers a personalized feel. AI avatars are starting to become popular …

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How AR and VR are reshaping the Retail landscape?

1 Comment / AR & VR, Retail / By

The retail industry is one of the biggest industries on the planet and a critical element in the backbone of the global economy. Virtual Reality and Augmented Reality are starting to make bigger gains in the ever-evolving retail world by creating new customer experiences that are memorable and unique. Businesses are differentiating themselves through technological …

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Photo Booth – The next Retail Marketing Tool

AR & VR, Retail / By

Photo Booth- Photo clicking & social sharing trend is a rage amongst the people of today’s social media generation.This has brought forth several visual-centric platforms. While we have seen a lot of brands put into action creative visual-centric activities during events or while running campaigns, some innovative ones are planning to initiate activities such as photo booths, …

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Technology of the Future – Retail in India

AR & VR, Retail / By

The retail industry in India has witnessed a revolution due to the variations in the consumer shopping patterns and emerging retail technologies. Modern retailing has seen several advances and significant changes in the last five years. Payments/Transactions have become more transparent with mobile wallets, In-store digital solutions such as self-checkout, in-store pickup, and loyalty apps …

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