Customer Experience

Brand stories

How To Humanize Brand Stories? Capitalize On These Digital Strategies For Soaring Returns!

“There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune”. – Julius Caesar As every Shakespearian play has a reference to the world outside fiction, here, Brutus can be seen encouraging his men to capitalize on the opportunity present and avoid any feelings of regret later. True …

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How Can Brands Understand Customer Needs

How Can Brands Understand Customer Needs

Businesses and brands need to be emotionally intelligent in order to understand what the customers want. While garnering enough information and putting in the data first followed by empathetic understanding, brands can excel in understanding the customer needs and improve the overall customer experience. Types of Customer Needs Broadly, customer needs can be classified into …

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Omnichannel Customer Experience vs Multichannel Customer Experience

Why should brands deliver Omnichannel Customer Experience?

What is an Omnichannel Customer Experience? Omnichannel customer experience is no new word. Its colloquial usage in meetings and discussions gave rise to a diluted interpretation of its meaning.  Omnichannel presence refers to a unified experience provided to the customer with the capability to interact with the business on multiple channels or platforms. As the …

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7 Best Practices of Improving Customer Experience

Customer experience alludes to the perception customers have of the brand, taking all aspects of the buyer’s journey into consideration. The significance of customer experience In today’s times, consumers have a plethora of alternatives to select from at their fingertips. There has been a power shift between the sellers and the buyers with the consumers …

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