Fashion & Apparel

Virtual influencers

Virtual influencers: The future of marketing in the fashion industry?

Social media platforms are a huge part of everyone’s life today. Regarded as entertainment and used only in the free time a few years ago, today it is the most influential domain in the world when seen from a business-customer perspective. Apart from the storefront, social media platforms are being used by brands to interact …

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IFF 2022

IFF 2022 Event Highlights: A New Dawn of Innovation in the Fashion Industry

Last week, DaveAI participated in the India fashion forum (IFF) event to analyze the fashion retail industry insights and be part of the panel discussions that took place around fashion innovation powered by AI. The global fashion retail industry is progressing towards the decisive phase of adopting various technology-driven strategies to provide greater leverage to …

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AI meets Fashion

AI meets Fashion: A peek into the digital transformation seen in the industry today

As we enter the hyper-digital age, the adoption of AI can be seen sweeping many sectors today. AI-powered strategies can be seen in the working methodologies disrupting various departments of the fashion industry like design, management and production, sales and marketing, and delivery that fall in line to unveil the market trends that optimize the …

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How useful is AI and ML in Fashion Industry

The fashion industry is always changing. It’s fast-paced, and everyone involved – from designers to customers – must keep up with the constantly shifting trends. The way we find and buy things has evolved dramatically over the years, particularly in the fashion business. Artificial intelligence (AI) has made inroads into a variety of industries, with …

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AR & VR Driving The Fashion Industry

AR & VR Driving the Fashion Industry

“Great Brand experiences come from compelling content and seamlessly integrated tech“ – This phrase summarizes the entire market scenarios of the fashion industry. The companies and brands coupled with e-commerce are continually exploring the impeccable horizons of integrating new technologies at various customer points to not only augment the customer experience but also optimize the …

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