Walking the ‘phygital’ path is a ‘climb the stairs’ process. Before we take a look at the strategies that will help you build a successful phygital strategy for your business, let’s understand what phygital retailing is. With amass tech-based facilities available today, experimenting with them has become important to keep the customers interested. But there …
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As the retail industry evolves, so does the technology that powers it. Consumers today are already familiar with many common retail tech trends, but there are also brand new technologies on the horizon that are sure to change the way shoppers shop for their favorite products. The future of retail won’t just be about how …
Virtual retail or V retail refers to retailing in the digital realm with the help of various technologies existent today. V retail is a space where IRL joins URL to home deliver the accuracy of an in-store experience at people’s addresses. Selling and buying in virtual reality In recent times, the presence of virtual reality …
When it comes to summing up the previous decade of the retail sector, direct to consumer is a concept that always had a spotlight on the need to place the customers first while serving them with facilities and products on any platform. It has become important to not just respond to the new digital reality …
Digital first brands paving the way for the future of retail Read More »
The digital era has led to a complete transformation in most of the industries in the world in terms of organization, business models, and the processes involved. The focus of this technological existence is on ‘knowledge power’. The implications of the digital transformation are invincible. The huge impact on the socio-economic state of society has …
The UN predicts that 68% of us will live in urban areas by 2050. And the International Data Corporation estimates that somewhere around 60% of us will be living in smart cities by the same date. While smart projects have tended to focus on transport and environmental solutions thus far – see Zurich’s installing of smart …
There are many sectors in the world today that have been impacted by technology. Digitalization has become the need of the hour and is revolutionizing the working of various industries. Digital experiences are leading the world towards the age of information. What is digitalization? Digitalization is the new age concept that encourages various businesses to …
Digitalization Driving Customer Experience in Retail Read More »
Artificial intelligence (AI) continues to grow rapidly as it is applied across sectors, from healthcare to online banking. Retail is one such industry where intelligent automation is entering new phases of advancement. In fact, growth in the global AI market for retail is forecast to reach $23 billion in the next seven years, with AI-based automation expected …
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“Shopping Malls have seen little to no change in their format over the past 30 years. However, with the new digital wave ushered in with AI and AR, we are seeing more malls adopting digital technologies. They are now able to provide shoppers relevant information about their shopping options, discounts and offers as well as new trending …
AI – Reinventing the Malls for Better Customer Experience Read More »
Shopping malls are the heart and soul of communities because they are the foundation of retail economies. However, due to a lot of new global trends being discovered, it is causing malls to change the role they play in people’s lives. They are no more primarily about shopping. Nowadays, when a customer visits a mall, …
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