DaveAI powered digital experiences crossed
18 million unique customer interactions in 18 months on the Maruti Suzuki platform!
Customers want access to the services of a business at the click of a button today. Instant gratification and quick solutions to problems has become easy with the advancement of technology. Building a digital presence without any assistance leaves customers prone to the risk of confusion, dissatisfaction and inaccurate decisions that reduce the chance of customer retention.
Maruti Suzuki in collaboration with DaveAI launched an AI powered virtual sales avatar as the digital twin of the Maruti Suzuki showroom relationship manager. Powered by speech and NLP, this digital assistant helps provide personalized solutions to the customer at every touchpoint.
In the first 18 months of deployment, Maruti Suzuki has witnessed:
DaveAI’s solution helps consumers navigate the space and provides an empathetic experience through a digital salesperson that allows 24/7 assistance. This allows people the liberty to access the platform at their convenience and also find guidance when required. DaveAI powered customer experiences on the Maruti Suzuki platform provides:
Inclusion of Dave in this customer journey provides Maruti Suzuki with a
Improvement in Engagement Time
Improvement in Conversion Events
Interactions with Dave
Maruti Suzuki about DaveAI
Ram Suresh Akhila
Executive Director, Marketing
Head, Suzuki Global Digital
DaveAI’s engagement with Maruti Suzuki started with two pivotal concepts. First was a virtual reality experience for Brezza to increase ROI.The second was enhancing in-showroom kiosks through avatar enabled interactive self service touchpoints. Over the course of time, Maruti Suzuki’s problem statements evolved rapidly and the vision was reimagined to power all Maruti Suzuki web interfaces with a virtual sales assitant- Dave.
Dave works as a smart chat assistant to improve successful loan applications for Maruti Suzuki smart finance. DaveAI powered virtual avatars and chatbots then went live across other lines of business.
DaveAI has also partnered with Maruti Suzuki in other engagements such as the prestigious Nexaverse project, intelligent paint formulation for smart match app, etc.